1986-1999[edit | edit source]
In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline.
On September 14, 1986, with the relaunch of ABS-CBN after the People Power Revolution, this logo would become the network's official symbol. This was also the first logo to be used in a horizontal format. Although this logo is no longer in use after 2000, it is still seen outside its Broadcast Center.
2000-2014[edit | edit source]
The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square.
2014-present[edit | edit source]
In October 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013, and then as the new corporate logo of the company on January 1, 2014.
Despite ABS-CBN's shutdown on May 5, 2020, this was still used for promotional purposes, as with the case of "Ikaw ang Liwanag at Ligaya".
Colors[edit | edit source]
The official colors of ABS-CBN are Kapamilya Red, Kapamilya Green, Kapamilya Blue, Black, and White. The colors were generated from Adobe Illustrator.
|Pantone: PMS 1788 C (Nearest Match)|
|Hex Color: #EC2026;|
|Pantone: PMS 7482 C (Nearest Match)|
|Hex Color: #09A652;|
|Pantone: PMS 307 C (Nearest Match)|
|Hex Color: #0967B3;|
|Pantone: PMS Black C|
|Hex Color: #000000;|
|Pantone: PMS White C|
|Hex Color: #FFFFFF;|